Geely reached an agreement with the Manganese Bronze Holdings (MBH). MBH wil become Geely's distributor for selling cars in the United Kingdom, as well they will supply parts and provide an maintenance on vehicles. The UK distributor operation will be known as Geely Auto UK.
Geely and MBH are already working together manufacturing the iconic London black cabs for the UK market. Manufacturing takes place in Coventry by The London Taxi Company, which is a division of MBH.
Geely Auto UK headquarters will share offices with the London Taxi Company in Coventry. This will allow them to utilize the existing workforce that has expertise in marketing, logistics and finance.
“We are all aware of the success that the Korean brands, Kia and Hyundai have had in the UK and we can work with Geely to achieve similar success in the future” said John Russell, Chief Executive Officer of MBH.
“We are starting with a clean sheet of paper with the distribution of Geely passenger cars into the UK, the first major Western European country to receive them. We will start by importing the Geely Emgrand EC7, C/D segment sized four door saloons and five door hatchbacks, initially with 1.5 and 1.8 liter petrol [gas] engine options. But Geely has a comprehensive range of models well suited to European requirements. We will be aiming to widen our range just as quickly as possible, probably at least a new model range every year for the next four to five years”. Said Matthew Cheyne, who is the Market Development Director of Geely Auto UK. Mr. Cheyne is also heading up the team responsible for the sales, marketing, anddealer development and distribution of Geely vehicles in the UK.
The first Geely car to be sold in the UK, the Emgrand EC7, will have a price range of approximately £10,000 British pounds. (That is equivalent to about $15,600 dollars.) Geely cars will carry a five-year, 100,000 mile warranty. It should be an attractive choice for car buyers looking for a bargain.
Geely and MBH are already working together manufacturing the iconic London black cabs for the UK market. Manufacturing takes place in Coventry by The London Taxi Company, which is a division of MBH.
Geely Auto UK headquarters will share offices with the London Taxi Company in Coventry. This will allow them to utilize the existing workforce that has expertise in marketing, logistics and finance.
“We are all aware of the success that the Korean brands, Kia and Hyundai have had in the UK and we can work with Geely to achieve similar success in the future” said John Russell, Chief Executive Officer of MBH.
“We are starting with a clean sheet of paper with the distribution of Geely passenger cars into the UK, the first major Western European country to receive them. We will start by importing the Geely Emgrand EC7, C/D segment sized four door saloons and five door hatchbacks, initially with 1.5 and 1.8 liter petrol [gas] engine options. But Geely has a comprehensive range of models well suited to European requirements. We will be aiming to widen our range just as quickly as possible, probably at least a new model range every year for the next four to five years”. Said Matthew Cheyne, who is the Market Development Director of Geely Auto UK. Mr. Cheyne is also heading up the team responsible for the sales, marketing, anddealer development and distribution of Geely vehicles in the UK.
The first Geely car to be sold in the UK, the Emgrand EC7, will have a price range of approximately £10,000 British pounds. (That is equivalent to about $15,600 dollars.) Geely cars will carry a five-year, 100,000 mile warranty. It should be an attractive choice for car buyers looking for a bargain.
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